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Cher Launches Decades Fragrance Collection

The range continues a partnership with Scent Beauty, inaugurated by her signature fragrance Cher Eau de Couture in 2019.

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By: Lianna Albrizio

Associate Editor

Pop megastar Cher has announced her newest fragrance collection, Decades.   The collection continues the iconic star’s partnership with Scent Beauty, inaugurated by her signature fragrance Cher Eau de Couture in 2019. Scent Beauty is the world’s first multi-brand e-commerce platform for bespoke fragrances, offering unique and culturally relevant fragrances to consumers worldwide.   “We are thrilled to continue our longstanding partnership with the iconic Cher,” said Steve Mormori...

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